How to Choose the Right Face Mask 

Find your perfect skincare match based on your skin’s needs.

If you’ve ever stood in front of a shelf (or scrolled an endless page) of face masks and wondered, "Which one is actually right for me?" you’re not alone.

With so many textures, ingredients, and benefits to choose from, finding the best face mask for your skin type can feel overwhelming. But don’t worry, we’re here to simplify the search and, as always, infuse it with a little magic!

In this guide, you’ll discover how to choose the right face mask for your skin type and the intention you want to set. Because after all, skincare isn’t just about the surface!

Clay Masks: Best for Oily, Congested or Acne-Prone Skin

What they do:
Clay masks are known for their ability to detoxify, clarify and absorb excess oil. They’re especially helpful for skin that feels clogged, dull or inflamed.

Skin types that benefit:

• Oily or combination skin

• Congested or breakout-prone skin

• Dull or uneven tone

Intention:
Clay masks are grounding. They help you release what you no longer need, physically and emotionally. Think of them as a reset button for your pores and your energy.

Try this:
Clear As Crystal Clay Mask – A creamy clay mask infused with Rose Quartz to promote love and harmony, while decongesting skin with Kaolin Clay, Willow Bark and Kakadu Plum. It’s gentle enough for sensitive skin but powerful enough to clear the gunk without the drying your skin out.

Gel Masks: Best for Dry, Dehydrated or Stressed-Out Skin

What they do:
Gel masks are ultra-hydrating and cooling. They soothe inflammation, plump tired skin and bring back that fresh-from-a-facial glow.

Skin types that benefit:

• Dry, flaky or dehydrated skin

• Skin that feels tight, tired or puffy

• All skin types needing extra hydration or TLC

Intention:
Gel masks bring in a sense of flow, renewal and peace. Perfect for calming your nervous system after a long day or reconnecting with yourself when you feel a little off.

Try this:
Mermask – A crystal-infused gel mask made with Aquamarine for calm and renewal. Featuring Niacinamide, Bladderwrack Seaweed, Spirulina and Hyaluronic Acid, it hydrates and brightens while soothing and relaxing your soul. Bonus: it’s blue and sparkly.

Cream Masks: Best for Sensitive, Aging or Reactive Skin

What they do:
Cream masks focus on nourishment and barrier repair. Rich in emollients, they soften and soothe the skin while locking in moisture.

Skin types that benefit:

• Sensitive or easily irritated skin

• Dry, mature or thin skin

• Anyone looking for a moisturizing boost

Intention:
Cream masks are like a warm hug. They invite in softness, nurturing and self-acceptance, especially when you’ve been hard on yourself or your skin.

Sheet Masks: Best for Quick Hydration and Glow

What they do:
Sheet masks are soaked in serums that deliver a high concentration of active ingredients. They’re amazing for boosting hydration, brightening and giving the skin a refreshed, dewy finish quickly.

Skin types that benefit:

• All skin types, especially dry or dull

• Great for pre-event prep or travel

Intention:
Sheet masks are like a pause button. They invite you to sit still and breathe. It’s a moment of stillness that feels indulgent and restorative.

Tip:
Keep sheet masks in the fridge for a cooling experience that soothes both skin and soul.

Eye Masks: Best for Puffy and Tired Under-Eyes

What they do:
Eye masks are targeted treatments that hydrate and smooth the delicate under-eye area. They reduce puffiness, soften fine lines and make you look instantly more awake.

Skin types that benefit:

• Tired or puffy eyes

• Dry or crepey under-eye skin

• Anyone who wants to look refreshed and radiant
  
  

Intention:
Eye masks are all about renewal and presence. They help you return to yourself and move through the day with clarity and calm.

Try this:
Aquamarine Eyes | Hydrating Gel Eye Patches – Inspired by the soothing energy of Aquamarine, these sparkly eye patches hydrate, nourish and calm tired eyes. Infused with Seaweed Extract, Hyaluronic Acid and Collagen, they leave the under-eyes looking smooth, supple and soothed. Each jar includes 30 pairs.

Make It a Ritual, Not Just a Routine

When you turn your skincare into a ritual, you’re not just nourishing your face. You’re nourishing your soul.

Light a candle. Set an intention. Breathe deeply. Let your mask become a moment of self-care that leaves you glowing from the inside out.

Ready to meet your match?

👉 Explore Intention Skincare’s Face Masks